How to Design Makeup Store Display Counters That Captivate Customers

一、 Space Layout: Creating an "Immersive Shopping Experience"

High-end brands like Dior use an "open yet zoned" layout strategy:

✅ Entrance Appeal: Large clear glass windows with illuminated brand logos instantly catch the attention of passersby, creating a luxurious yet approachable first impression.

✅ Central Interactive Zone**: High-touch items like lipsticks and popular color cosmetics are displayed on central island counters. This encourages hands-on testing and creates a natural customer flow.

✅ Wall Display Zone**: High-value items like perfumes and skincare sets are showcased on backlit wall shelves. Paired with brand imagery, this elevates the sense of refinement and motivates purchases driven by aesthetics.

二、 Materials & Lighting: The Core of Premium Feel