Key Elements and Core Principles for Jewelry Counter Design

A showcase is an indispensable and extremely important carrier for displaying products in shopping malls. And a jewelry counter is used to display high-end commodities such as jewelry, jadeite, diamonds, and gold, which have very high requirements for quality, details, and effects. The design of domestic jewelry counters should focus on brand culture and integrate Chinese local culture, so that the finished product will be more tasteful. Whether it is designed to be simple or complex, luxurious or fashionable, it must not deviate from its basic display function.

 1. Size

The precise size of the jewelry store layout is the first element in the design of a jewelry counter. Therefore, accurately measuring the size is the first step in planning a jewelry counter. In addition to the size of the store layout, it is more important to handle the size of each structure of the jewelry counter. After all, a reasonable structural design can achieve the best product display effect. In addition, the jewelry counter is not only used to attract customers and highlight products, but more importantly, it should be convenient and practical in the process of use. Therefore, it is necessary to design a reasonable display space so that jewelry will not be damaged during placement and can be easily taken and placed.

 2. Environment

The environment of the shopping mall and the jewelry store is also a factor that must be considered when designing a jewelry counter. Especially the shopping mall environment, because there are relatively many similar products, there are more factors to consider. Therefore, in order to stand out among many jewelry brands and attract customers' attention, the design of the jewelry counter is particularly important. A well-designed jewelry counter and jewelry do not exist in isolation; they must be integrated into the atmosphere of the store and form a harmonious whole with the store. That is to say, the jewelry counter is not static, but should exist dynamically.

 3. Lighting

The lighting effect of a jewelry counter can increase the clarity of the goods and at the same time retain customers' attention. The inner side of the jewelry counter mostly uses fluorescent lamps for lighting to improve the overall brightness; the left and right corners of the front side are mostly installed with cold light spotlights and LED lights as supplementary light sources to enhance the three-dimensional sense of jewelry; through the irradiation of corner spotlights or LED lights, the unique angular texture of diamonds is reflected, thereby stimulating customers' desire to buy.

 4. Color

The color design should be simple. If there are too many color changes, it is easy to cause visual fatigue for consumers, which will not achieve the effect of highlighting the products. Just like people usually don't use more than three colors when matching clothes to show their personality. Different products have different characteristics, and they must be reflected by colors that are coordinated with them. Harmonious colors make people positive, bright, relaxed, and happy. In contrast, disharmonious colors make people feel negative, depressed, and fatigued. The color design of the jewelry counter must follow this principle to better highlight the charm of jewelry.

Each brand has its own unique business philosophy and different styles of jewelry designed under this philosophy. Therefore, before designing a jewelry counter, it is necessary to deeply understand the core of the brand, and then flexibly combine the above four key elements. Only in this way can a jewelry counter that meets the brand's own positioning be designed, and the value of jewelry can be highlighted.

Shanghai Yongcheng Display Co., Ltd.

Address: No. 2305 Xinjian 1st Road, Jiading District, Shanghai,China

Email: july@ycyoco.com

Website: http://www.ycyoco.com

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