Three key elements of display fixtures’design

The main factors to be noted in the design process of display fixtures include: regional factors, aesthetic factors, display factors, etc.

The display fixtures' design needs to take regional factors into consideration

In the process of display cabinet design, regional factors must be taken into account, mainly referring to the shape and size of the display cabinet as well as the arrangement of positions among various parts. The initial perception these features give people is the primary factor that should be considered in the display cabinet design process.

Of course, regional factors also include the compatibility between the display fixtures and their placement positions, as well as the coordination of the display fixtures' colors with the underwear series products, placement positions, lighting, and other aspects. This is consistent with the concept of color theory. It should help make the combination of various colors more harmonious and, based on the product positioning, determine whether the visual perception given to users is solemn or not. "Modernity?" Fashion? The new generation? It is still necessary to coordinate and match the design colors of the display fixtures mainly based on other positioning. The specific coordination between the products and the display fixtures should give people a logical feeling, rather than a significant disconnection between the two. Otherwise, it will be difficult for consumers to have a deep impression of your products among the various information in the store.

2. The display fixtures' design needs to take aesthetic factors into consideration

Secondly, it is necessary to take into account the aesthetic factors of people. This mainly reflects the balance and stability of the relative position of the display cabinet itself and the relative position between the display cabinet and the placement area. Only when the stability and balance are excellent can the brand's intended meaning be better conveyed to consumers. The overall sense comes in many forms, such as relaxed and pleasant or elegant and solemn, etc.

In the process of designing display fixtures, it is necessary to pay attention to the coordination among the sales floor, brand, products and users, and to better carry out the design of display fixtures from the aspects of points, lines and surfaces. With an innovation-driven mechanism, creative display fixtures should be produced to make brand owners stand out in the sales floor.

After solving these relatively difficult problems, the design of display fixtures should also be perfect in the details. For instance, the practicality of the display fixtures should be addressed, making it easy for brand promotion personnel to operate, and more importantly, allowing consumers to easily view and access product information. For instance, to address the environmental protection issue of display fixtures, as they are in direct contact with a large number of people in the sales floor, their environmental protection must be well done. For instance, regarding the display of goods, we will focus on another aspect here.

3. The  display fixtures' design needs to take into account the display factors

Brands are not only objects of display and sale, but also these products are integrated into the atmosphere of the store and play an indispensable role in it. The layout of product display not only reflects a static information in the store, but also largely transforms into visual dynamic information, influencing consumers' purchasing behavior. Therefore, the design of display fixtures should be integrated with the display of products. This makes the display cabinet and the product display reveal a promotional atmosphere of the products. Therefore, a successful product display and the display cabinet itself are also a "static salesperson".

Under the premise of grasping the display information, the principle of designing display fixtures lies in:

It is necessary to categorize the key promoted products and the key recommended products, and classify them into high-end, mid-range and low-end products. In the display, there should be a clear principle of primary and secondary display. Key products should be given prominent positions and a strong visual impact, etc.

Only by fully considering the above issues, communicating well and designing the display fixtures step by step can high-quality products be produced.

Shanghai Yongcheng has been dedicated to the design and production of brand display fixtures for over 30 years and can provide you with the most superior service.

Shanghai Yongcheng Display Co., Ltd.
Address: No. 2305 1st Xinjian Road, Jiading District, Shanghai,China
Email: conniegao@ycexhibition.com
Website: http://www.ycyoco.com

Professional display fixtures’ design and manufacture factory